The final Harry Potter film premieres in London this Thursday bringing a little bit of Hollywood glamour to London’s Trafalgar Square. Fans have been camped out since the start of the week braving the London rain in the hope of catching a glimpse of their favourite stars. They shouldn’t have bothered really. They could have watched it on Facebook.
Top sales site play.com has announced via their twitter stream that it is to live stream coverage of the premiere over its Facebook page. They will be live on the red carpet and able to bring viewers up close to the film’s young stars Daniel Radcliffe, Rupert Grint and Emma Watson.
The release of this final part in the franchise is one the cinematic events of the year. Following seven other films and 10 years Harry Potter and the Deathly Hallows: Part 2 is sure to be a box office smash. The film series has grossed around $6 billion dollars worldwide since the first part was released in 2001 and made stars of its young cast.
Fans have been promised a visual spectacular as a reward for all their patience and Potter creator JK Rowling is also set to be in attendance. The event is so big that it was recently moved from London’s more traditional film premiere site of Leicester Square to the far larger Trafalgar Square.
Watching the event of Facebook creates a communal event for users. Not only can they have the pleasure of the live pictures but they can communicate and share all their opinions . It should also prove to be a good marketing opportunity for play.com, who are sure to gain a number of additional likes to their page as Harry Potter fans enjoy all the action from London. This ground-breaking move demonstrates the increasing potential of social media as a broadcasting tool and also the importance of original web content for business.
The film sees Harry and his friends Ron and Hermione face a climactic battle with the evil Lord Voldemort. The film co-stars a wealth of talent including Robbie Coltrane, Ralph Fiennes, Maggie Smith, and Alan Rickman. Harry Potter and the Deathly Hallows: Part 2 goes on general release on Friday the 15th July.
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